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What makes a good website?

Introduction

There are a lot of technical aspects to creating a website that you may not be aware of. It's important to keep the user in mind when designing a website, and there are many elements that make up a good design. In this article, I'm going to go over the various components that make up a good website and how you can use them in your own projects. By following these tips and tricks, you'll be able to create an effective website that meets all of your needs!

Easy to use

A good website should be easy to use. It should have a simple design and navigation, so that users can find the information they need quickly and easily. For example, your site should include clearly labeled links to different sections of your site or to relevant pages elsewhere on the web. Navigation should also be intuitive: people shouldn't have to guess what's where or how they get there. A good rule of thumb is that if you find yourself having trouble using something—if you're constantly frustrated trying to do something as simple as click through from one page to another—then others will feel similarly frustrated too!

Clear calls to action

A call to action is any prompt that encourages visitors to take an action—whether it's purchasing a product, signing up for a newsletter or downloading an ebook. You can use calls to action on your website, in email newsletters and advertising campaigns.

The best calls to action are those that are easy for visitors to see, click and understand. If you're asking people to click on something specific (like "sign up" or "buy") make sure the button or link is large enough for someone who might not be able to read small text well. When writing a call-to-action that directs people where do you want them to go? Make sure there are no other links on the page besides what you want them clicking on so there isn't confusion about where they should be going once they've clicked.

Functionality

Functionality is the ability of a website to perform its intended purpose. A site should be able to perform all of its functions without crashing, and if it’s not functioning well, it will not be able to serve its purpose.

Consistency

  • Consistency is important for branding. You want visitors to recognize that they're on your website, not someone else's.

  • Consistency builds trust. When you take the time to build up a set of standards and follow them consistently, people will have more confidence in what you have to say or sell.

  • Consistency makes it easier to navigate your website. Visitors should be able to easily find their way around by clicking on familiar links and buttons, or by looking at visual cues like menus and footers that give them clues about where they are in relation to the rest of your site (and whether or not they've found what they need).

  • A consistent design makes it easier for people who visit often—like friends who share similar interests—to find things quickly when they return later on because there aren't as many surprises waiting around each corner just when things were starting

Colors

Colors are an important part of any website. You need to choose colors that are easy to read, and avoid using too many different ones. Make sure that your color scheme is consistent with your brand and overall theme, so it's clear where the user can find information they're looking for.

Typography

Typography plays an important role in the design of your website. When choosing a font for your site, keep these things in mind:

  • Choose fonts that are easy to read. This is especially important if you're using a small screen like a phone or tablet. Avoid fonts with small details (serifs), and stick to sans-serif fonts instead.

  • Make sure it's readable on all devices. You should be able to read your text on any device—whether it's a desktop computer monitor or mobile device like an iPad or iPhone—without straining your eyes too much!

Imagery

Images can be used to convey information, build trust, build credibility and convey emotion. Images are also a great way for you to build brand awareness and loyalty with your audience.

Optimized for Mobile

A responsive design is a website that automatically adjusts to look good on any screen size, whether it's a computer monitor or smartphone. When we say "responsive," it's not just about making sure your site looks good on mobile—it's also about the experience of navigating your site and seeing what's available.

If you want people to come to your website, they have to be able to reach it in the first place. That means making sure that whatever content you're sharing goes viral, gets shared across social media platforms, and is seen by as many people as possible. This can be done through optimizing for mobile devices like smartphones and tablets (as well as desktop computers).

Simplicity

Simplicity is the ultimate sophistication.

Simplicity is the key to brilliance.

Simple is easy to understand.

Simple is powerful, it's straightforward and effective, which means that if you want your site to be a success then keep it simple!

SEO

SEO stands for search engine optimization, and it's the process of improving the visibility of a website or web page in search results. SEO is also referred to as "search engine marketing," "keyword research," "online reputation management" and other terms. In general, SEO is about making sure that your website appears high up on all search engines for relevant keywords when people are searching for those terms.

You may think that your business already has an excellent online presence—but what if you could boost it even more? The first step is to get more customers from people who already know about your brand—and that means making sure they can find your site easily when they do online searches. This can be accomplished through a variety of things: from adjustments made directly on the website itself, through digital advertising campaigns and social media promotion (like sharing articles), all the way down to optimizing individual pages within each site using tools like Google Structured Data Markup

ADA accessible

  • ADA stands for Americans with Disabilities Act. It is a law that requires all websites to be accessible to people with disabilities.

  • The ADA provides specific guidelines on how content should be structured, and it also outlines requirements for color contrast and font size so that the text is readable by everyone—including those with visual impairments or dyslexia, who may have difficulty reading small text in certain fonts.

  • In addition to ensuring that your website meets these standards of accessibility, you should also ensure that it has a consistent layout and design so that people who are blind can navigate through it quickly and easily by using alternate techniques such as screen readers or refreshable braille displays.

Ensure that your website has all of these elements

The most important thing is to ensure that your website has all of these elements. If you're having trouble keeping up with the 21st century, it's time to make a change:

  • Your website should be ADA accessible. This means that people who are disabled can use it just as easily as anyone else.

  • Ensure your website is optimized for mobile devices. People are more likely to check their phones than computers before making purchases, so this is crucial for businesses that want to keep up with the times and stay competitive in today's marketplace!

  • Make sure each page on your site has clear calls-to-action (CTAs). These tell visitors what they should do next; they'll help guide them through whatever process you have going on at that moment (e.g., "Contact us" or "Book now").

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